Founded in 1997 Deep Thinka Records, is an independent arts and entertainment boutique label/agency based in Buffalo New York dedicated to expressive and innovative production and publicity, industry reform, and community awareness and consciousness. Affectionately known as DTR45 (in homage to our favorite form of musical media, the vinyl record – which many times rotates at 45 RPM), Our mission from day one has been to bring the artist and their sound to the forefront, placing emphasis on creativity, innovation and cutting edge, out-of-the box thinking, rather than the prevalent business-as-usual, cookie cutter mold mentality prevalent in today’s industry. At the same time, our staff strives to work with our talent roster to develop a well rounded background of the overall function and operation of Deep Thinka Records – and the arts and entertainment industry as a whole.
Now in our 21st year of operation, DTR continues to represent the values of the independently owned small business, as well as those of the cultural movement widely known as hip hop. By creatively producing innovative products/events, organizing and mobilizing our community, and working to develop our business partnerships; we have enjoyed a prosperous decade plus in business; in a not so prosperous economic environment. Through our community outreach programs, our student internships, charitable benefit events and free Rebel Radio compilation series, we’ve continually reinvented our revolutionary marketing strategies and organizational culture, ensuring continued progress for decades to come.